My story starts in the south suburbs of Chicago, where my identity as an artist was first forged. Growing up in a community defined by its architecture and grit, I learned early on that creativity is a tool for connection. I spent my early years immersed in the arts and honing my work ethic in the fast-paced world of hospitality—a background that taught me more about "people-first" marketing than any textbook ever could.
With a degree from Columbia College Chicago and a thirst for a bigger canvas, I packed up and moved to Los Angeles on my own. It was here that my natural instinct for storytelling and brand-building truly thrived.
The Professional: 20 Years of Impact
Over the last two decades—13 of those focused intensely on Marketing and Communications—I’ve built a career at the intersection of "white-space" thinking and strategic data.
At Madame Tussauds Hollywood, I didn't just sell tickets; I curated cultural moments, working with celebrities and global news outlets like The Ellen Show and Jimmy Kimmel Live to keep the brand at the center of the zeitgeist.
At Michelson Found Animals, I led a full-scale rebrand, proving that social good deserves the same high-level aesthetic and strategic precision as any luxury brand.
At Mending Kids International, I traveled the globe to document medical missions, using storytelling to raise millions and foster global communities.
Learn more about my professional endeavors by checking out my portfolio page and connecting on LinkedIn.
The Person: Adventurer, Art Lover, Advocate
When I’m not architecting campaigns or exploring the latest digital trends, you’ll find me out in the world. I am a true adventurer—whether I’m exploring a National Park or visiting a local gallery, the theater, or a concert. I believe the arts are the heartbeat of a community, and I am passionate about keeping them accessible to everyone. My advocacy extends beyond the gallery walls to human rights, the environment, and the welfare of children and animals.
Get to know me more via my blog “Helen Haunts”, and if you dig it make sure to subscribe.
Life Amongst the Roses
Today, I call Pasadena home. I’ve fallen in love with the history and pace of life here, which I share with my loving partner and favorite companion: a cat named Tiger Lily Munster.
Whether I’m consulting for a new brand or applying for my next big leadership role, I bring a quirky creative spirit, a relentless work ethic, and a global perspective to everything I do.
Follow me on Instagram at @helenhaunts to explore this crazy world together.
